01
Start with the decision
The useful question is not what AI can do. It is which decision is slow, unclear, or expensive—and who needs a better answer.
SportsCRO / AI field guide
Meet AI DennyThe work behind the AI.
Denny Mazur builds AI products and shapes AI strategy around real decisions, real audiences, and the realities of getting a product into the field.
Live product suite
LOOK UP
Product lens
Decisions first
Industry focus
Sports & beyond
Work in progress
In the Lab
AI creation expert
The engine is only the beginning.
The hard part is deciding what to build, who it serves, how it creates value, and how it gets used. That is the product strategist’s job.
“An AI engineer builds the engine. You decide what the engine should do, who it serves, how it makes money, and how it gets used.”
02
Bring the domain with you
AI earns its place when it reflects how a real audience works. Context, language, and the moment of use matter as much as the model.
03
Make the product earn adoption
A strategy has to connect the user need to a product people can understand, a business that can support it, and a path to getting it used.
Live product / proof in market
The LOOK UP Suite
One engine. Six specialized experiences translate atmospheric conditions into plain-language context for specific people and decisions.
LOOK UP
LiveFor pilots, dog walkers, developers, and everyone
Weather, interpreted for real life. Turns raw atmospheric conditions into plain-language decisions people and products can act on.
Explore the suiteLOOK UP Worksite
LiveFor the people managing the site
Weather intelligence for contractors, field crews, site managers, and first responders—built around work windows, safety, and what is changing by the hour.
Visit productLOOK UP Sports
LiveFor the people making the call
Weather decisions for coaches, parents, athletes, and league directors, including heat risk, storm timing, field conditions, and parent-ready communication.
Visit productLOOK UP Golf
Part of suiteFor golfers and golf facilities
A golf-specific weather experience focused on wind impact, tee-time windows, playability, and the best time to get out.
Explore the suiteLOOK UP Global Warming
LiveFor researchers, educators, and climate-aware businesses
Climate trends translated into plain-language context: what is changing at a location and what those changes may mean.
Visit productLOOK UP API
In developmentFor developers and product builders
The weather interpretation engine, designed to bring plain-language context into other products.
Not yet liveThe product principle
Raw data is not the answer. The LOOK UP work is about interpretation: helping people understand what conditions mean for the decision in front of them.
In the lab / not yet live
Work in progress.
Labeled that way.
These are products in active development, not available features. Their direction reflects a practical point of view: combine AI product thinking with experience in the industries and decisions they are meant to serve.
Sales Whisper AI
In developmentA sports-industry sales enablement product in development, shaped by Denny’s experience closing deals across the sports business—from startup to IPO.
Sales enablement Sports industry
Golf Guru
In developmentA golf companion concept in development at the intersection of location-based intelligence, course data, and Denny’s AI product work.
Golf Location intelligence
Where the experience applies
Strategy for the moment before the build.
Denny’s product work is practical proof of concept: identify a real audience, understand the decisions they face, and shape an AI product around what would make those decisions clearer.
For sports brands and sports technology teams, that perspective is useful before a roadmap hardens or engineering begins. The work is product strategy—not a claim that every idea should be an AI product.
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