AI powered Revenue LeadershipFor Sports & Sporting Goods
The only sports agency that matches 25 years of elite sales execution with AI-powered marketing tools built from scratch.
Trusted by companies like…
The Arsenal
What's In the Bag
Every club serves a purpose. Every engagement is built from exactly what your brand needs — nothing more, nothing missing.
Knowledge & Strategic Thought
Setting direction from day one. Deep industry expertise translated into strategic positioning that separates your brand from the field before a single dollar is spent.
Sales Skills & Lead Generation
Precision on the green. Prospecting systems, lead generation engines, and strategic relationship-building that close deals at the highest level of the game.
Budgeting, Forecasting & Financial Analysis
Getting out of the rough. Financial modeling, budget allocation, and revenue forecasting built on real numbers — not projections pulled from thin air.
Market Research & Competitive Analysis
Know the course before you play it. Deep market research, competitive landscape mapping, and long-term planning so your brand moves with intelligence, not instinct.
Revenue Operations at the Highest Level
The most experienced person in your bag. A Fractional Chief Revenue Officer covering the full revenue surface: pipeline architecture, pricing strategy, go-to-market execution, sales enablement, churn reduction, expansion revenue, partnerships, margin optimization, and repeatable playbooks that scale.
The Architect
Denny Mazur
25 years in sports sales, marketing, and operations. Piloted Inside Sales Program. Cleveland Golf, Srixon, XXIO, ASICS. They went from $32M to $300M in revenue. Helped take ZoomInfo from Zero to IPO.
Worked with other companies like GOLF.AI, Whoosh, Dunlop Tennis & Padel, Flo, Keilo, OnCore Golf, OnCore Innovations, Southwind Apparel, SNYDER Golf, Puttview Books, Scott Golf, Spektrum Sports, Adams Golf in the sports world.
Now building AI-powered tools that give sports brands an unfair advantage.
This isn't a pitch deck from a consultant who has never been in the room. This is a war room for high-performance brands ready to scale.
A Little Bit More About Denny
Denny was born in a world of rotary phones and grew up to build on fiber optics. Since his first 386 with a 50MB hard drive and 4MB of RAM, technology has been at the center of everything he does — and blending that with sports revenue creation makes every day a great day.
When he's not deep in technology, he's deep in the woods hiking, on the golf course, playing pickleball, or hanging out with his 5 Shih Tzus from his non-profit Shih Tzu Sanctuary.
The Method
Our Approach
Four phases. Zero ambiguity. Every engagement follows the same disciplined framework because the game doesn't change — only the course does.
Client Needs Analysis
We start by listening harder than anyone else will. Revenue gaps, distribution blind spots, competitive pressure, team structure, tech stack, sales motion — we map where you are before we prescribe anything.
- Revenue audit
- Sales team assessment
- Market positioning review
- Competitive landscape mapping
Customized Strategy
No templates. No recycled playbooks from another industry. Every plan is built for your brand, your market, and your specific window of opportunity. We define what winning actually looks like — then we engineer how to get there.
- Revenue growth roadmap
- Go-to-market strategy
- Sales enablement blueprint
- AI integration assessment
In the Field, Not on a Slide
Strategy means nothing without execution. We embed into the work — building pipelines, activating partnerships, training teams, launching campaigns, deploying AI tools. We are not a deliverables agency. We are a results operation.
- Direct sales execution
- Partnership activation
- AI tool deployment
- Content & distribution
KPIs That Actually Matter
We track the numbers that trace directly to revenue: pipeline velocity, close rate, ACV, retention, expansion revenue. Not vanity metrics. Not engagement rate. Results that show up on a P&L.
- Revenue KPI dashboards
- Pipeline performance tracking
- ROI reporting
- Quarterly strategy reviews
AI Product
The LOOK UP Suite
One engine. Six specialized experiences. Weather intelligence built around the decisions people actually need to make.
"Weather, Interpreted for Real Life"
LOOK UP
Weather, Interpreted for Real Life
Everyone — Pilots, dog walkers, developers
Raw weather data is useless without interpretation. LOOK UP translates atmospheric conditions into plain-language decisions any person or system can act on immediately.
View ProductLOOK UP Worksite
lookupwork.app
Contractors, field crews, site managers, first responders
Concrete pour windows, lightning and heat alerts, crane wind thresholds, crew safety by the hour. The weather intelligence tool built for people whose jobs depend on knowing before it hits.
View ProductLOOK UP Sports
lookupsports.app
Coaches, parents, athletes, league directors
Heat risk alerts, storm postponement timing, field conditions by sport, and parent-ready communication copy. Decisions in the hands of the people who have to make them — before the whistle blows.
View ProductLOOK UP Golf
Weather-first golf decisions
Golfers, club managers, golf facilities
Wind impact by hole direction, go/no-go tee time windows, playability scores, and best 18-hole windows. Golf-specific weather intelligence built by people who understand the game.
View ProductLOOK UP Global Warming
Climate Trends Made Local
Researchers, policy makers, educators, climate-aware businesses
Long-range temperature drift, carbon signal overlays, and climate trend data translated into plain-language decisions. Not doom — direction. What's actually changing at your location and what it means.
View ProductLOOK UP API
The interpretation engine, open
Developers, product builders
Integrate the plain-language weather interpretation engine into any product. Build apps that know what weather means — not just what it measures.
View ProductIn Development
In the Lab
Two products in active development. Both built on the same foundation as the live suite: real domain expertise, AI-native architecture, and a specific audience that needs them to exist.
Sales Whisper AI
Sales intelligence shaped by 25 years of doing it.
An AI-powered sales enablement platform built by someone who has actually closed deals at every level of the sports industry — from startup to IPO. Real-time deal coaching, objection handling, and competitive intelligence designed for sales teams that need to win, not just track.
Built by a CRO who helped a quarter of ZoomInfo's earnings come from his team. This isn't a generic AI chatbot — it's sales strategy encoded by someone who has lived it.
Golf Guru
GPS intelligence for the game that demands precision.
A mobile-first golf companion app that brings location-based intelligence, course data, and real-time guidance to every round. Shot tracking, club recommendations, and performance analytics — without the complexity.
Built at the intersection of IST's deep golf industry expertise and Denny's AI product portfolio. Connects to the Look-Up Golf vertical for weather-aware course intelligence.
AI Creation Expert
"AI Isn't a Strategy.
It's Already in the Field."
"An AI engineer builds the engine. You decide what the engine should do, who it serves, how it makes money, and how it gets used."
The hardest part of AI isn't building the engine — it's knowing what to build, who it's for, and how it wins. That is the product strategist role. And it is the rarest, most valuable position in AI today.
Denny has shipped multiple live AI products across weather intelligence, climate risk, and sales enablement — and has two more in active development. He brings that same product thinking to every client engagement: not the engineering, but the strategy that makes the engineering worth doing.
The Portfolio — Proof of Concept
What This Means for Your Brand
When Denny works with a sports brand on AI strategy, he's not theorizing. He has built the products, made the product decisions, navigated the tradeoffs, and shipped to real users. That experience is the difference between an AI strategy that sounds good in a board meeting and one that actually gets deployed.
Portfolio
Clients & Relationships
Twenty-five years of relationships built at the highest levels of sports, equipment, and enterprise sales. These aren't logo drops — they're earned.
Srixon / Cleveland Golf / XXIO / ASICS
Fractional Revenue Leadership
Grew the combined equipment brand from $32M to $300M in 7 years. Now a $500M+ operation.
Golf.AI
GTM Fractional CRO
Built the go-to-market strategy and revenue infrastructure for an AI-powered golf performance platform. Fractional CRO engagement driving commercial launch across golf facilities, coaches, and performance centers — connecting cutting-edge sports technology to buyers ready to pay for it.
ZoomInfo
Revenue Operations
Denny's team was responsible for approximately 25% of ZoomInfo's earnings during a critical growth phase.
Puttview
Sales & Market Development
Brought AI-powered putting green technology to golf facilities and performance centers.
Scott Golf
GTM Fractional CRO
Developed go-to-market strategy and sales channel architecture for a premium golf equipment brand. Fractional CRO leadership spanning retail, on-course, and direct-to-consumer distribution — accelerating market entry and building the revenue motion from the ground up.
Whoosh
GTM Sales Manager
Built go-to-market strategy and sales channel architecture for Whoosh, a tee time software platform for golf courses. Fractional CRO leadership across course acquisition, partnerships, and software sales, helping drive market entry and create the revenue motion from the ground up.
Industry Voice
Thought Leadership
Bridging the gap between old-school relationship selling and next-generation AI marketing.
Speaking Engagements
Denny regularly speaks on the future of sports marketing, AI adoption in legacy industries, and sales leadership.
Industry Insights
Unpacking how equipment relationships turn into distribution empires, and why data is the new currency.
The Intersection
Merging 25 years of face-to-face deal making with the absolute precision of AI-powered analytics and tools.
AEO · SEO · GEO Optimized
Briefing Room
14 questions CEOs actually ask. Straight answers.
Get in the Game.
Ready to scale your sports brand or leverage AI for an unfair advantage? Denny is directly involved from day one — not handed off to a junior team.
Send a Dispatch
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